While the youth were protesting the war, many older Chicanos were trying to gain fair work conditions. Cesar Chavez was the influential man who led this front of the Chicano movement. Starting in the 1950s, he founded the United Farm Workers (UFW) to promote better work conditions and higher pay for migrant workers. Chavez eventually went on to lead a march of farm workers to Sacramento California to demand higher wages, and a subsequent grape strike in 1965 that lasted five years, gaining national attention, and resulting in a bargaining agreement. He continued to support farm workers’ rights throughout the decades, organizing strikes and forcing bargains. He promoted support for the entire Chicano movement, especially encouraging the youth to get involved, and supporting voting drives to involved as many Chicanos as possible in the political process.
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